Take a look at Planters:
Or this spot from Dr. Pepper with The Avengers, a movie coming out this summer:
Or even this campaign from Electrolux featuring Kelly Ripa, the ultimate super hero mom:
There have also been advertising campaigns with super hero themes just recently coming from Walgreens and Intel as well. Do we have an obsession with super heroes these days? Are we just getting ready for the summer movie blockbusters since the weather has been so warm?
Or is there a more fundamental cultural aspect here? Are our lives so crazy busy (and our need to be multi-tasking) that we feel like super heroes? Is that our aspiration now? While I like the thought, it's a little daunting, and I'm not sure it's sustainable? Or is this just a creative fad we are going through?
What's your experience? Jim.
President, Cohn & Wolfe North America
Author, The Experience