This is a follow up blog post to yesterday's "review" of the advertising reality show The Pitch. Although I'm a big fan of the industry (obviously), I've not been a huge fan of the show (sorry).
But I was definitely impressed by a real life advertising campaign that ran the other night from one of the participating agencies. A bit of a surprise and a great example of an agency taking advantage of their moment in the sun ... and tackling an industry wide issue as a true leader.
The spot is from Muse, a multi-cultural agency located in California, and it tackles the notion that our industry doesn't have the diversity of talent, shall we say, that we could have. It's a little harsh, but it makes the point very clearly ... something that is apparently very near and dear to the agency's heart. Something that all great advertising should do/be. Bravo!
What's your experience? Jim.
President, Cohn & Wolfe North America
Author, The Experience Effect series