Friday, June 1

Super Size Ban

Yesterday, NYC mayor Mike Bloomberg announced an intent to ban super size soft drinks in New York ... a move consistent with similar non-smoking and artificial trans-fat bans from years past.

I get it.  The mayor is personally waging a battle on health, in this case obesity which leads to major health issues.  I get it.

I happen to be out in LA and it was a hot topic of conversation.  Most people I talked to thought it was a good idea ... reducing the temptation to make unhealthy choices.  I get it.

But is that the government's job?  If moderation is called for, is that the government's job to enforce it.  What's going to prevent someone from just ordering two sodas?  Or should we limit quantities to one per person per meal.  Where is the line drawn?

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe North America
Author, The Experience Effect series
Professor, NYU


  1. From my exchange with a NY-based Twitter friend the day of the announcement: This is government (or a mayor, as one person pointed out) trying to do something it can because it can't do what it should.

  2. I've heard similar comments as well - aren't there more pressing issues in NYC than large size sodas? Jim.

  3. Looks like the ban has been lifted ... I guess we all will just have to decide amongst ourselves. Sigh. JIM.