I am so not there.
So in honor of Father's Day, I want to feature what I would consider to be the best of the best in portraying Dads in advertising/marketing. This spot literally needs no introduction other than Sophie is one lucky girl. Grab a Kleenex.
Bravo! I also want to give props again to JCPenney for honoring Dads in a very bold way. Thank you.
Happy Father's Day.
What's your experience? Jim.
President, Cohn & Wolfe North America
Author, The Experience Effect series