Thursday, June 21

When Marketing and PR Collide

I recently hosted a panel discussion at my agency to talk about how talent from other parts of the marketing mix is moving into public relations.  Easy for me to say, I suppose, since I've been a part of the total mix my entire career having started out on the client side in CPG and then having run agencies across multiple perspectives.  For me it's all about marketing, regardless of the discipline.  Sure there is definitely specific subject matter expertise that is true to each form, but in general it's all about marketing and how all the elements fit together to form a consistent brand experience.

Along with The Holmes Report, I pulled together some other industry "friends" to sit down and talk about how "new" talent is coming into our discipline of public relations ... the new public relations if you will.  It was a fun, lively discussion that opened my eyes a bit as well.

It's all chronicled by Arun from The Holmes Report which you can check out here.  It's called "When Marketing and PR Collide."  You can also watch one of several video clips right here:



What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe North America
Author, The Experience Effect series
Professor, NYU

No comments:

Post a Comment