But it's summer time and that means car travel. I was headed down to Virginia over the weekend and couldn't help but notice all the car logos as I was buzzing down I-95. So many icons without any mention of a brand name. So for a little car travel fun this summer, play the car logo game and try to pick out the brand names merely from their logo icons. Not necessarily the most entertaining of all sports, I agree, but it'll keep you moving along with the traffic.
Here are a few I spotted:
Isn't it amazing how a simple icon can come to mean so much! I'm sure that when you saw these images you instantly had pictures in your heads of the cars, the dealerships, and the people that drive the cars! That's years of brand equity, instantly displayed via an icon. Incredible.
What's your experience? Jim.
President, Cohn & Wolfe North America
Author, The Experience Effect series