Wednesday, August 1
Pop Culture Museums
I've been in a fascinating off-site meeting for the past two days, completely immersed in a whole new category with a whole new group of people, brainstorming how to better market a product and make richer connections with consumers. Two days of marketing at its finest. I've been in my glory!
One of the other participants made an incredibly insightful comment which honestly had nothing to do with the discussion but has stuck out in my mind ever since. He spoke about how he recently spent his birthday in Manhattan visiting the pop culture museums of our time. Hmmmm ... sounds interesting.
Want to know which museums he visited? You'll be surprised ...
- The Apple Store
My jaw dropped ... partly in surprise and partly in sheer marketing delight. What an incredible way to frame these little gems and an insightful way to think about these brands' impact in our lives and our culture.
I love it! Begs the question though ... where do you have lunch?
What's your experience? Jim.
President, Cohn & Wolfe North America
Author, The Experience Effect series