Friday, August 24

The Brand Dictionary

An agency out of Canada created this fun little ditty for those of in the industry to enjoy (and share!).  It's a dictionary of brand terms ... tons of them all using "brand" in the word.  Hysterical.

Here's an example:

Brandiose:  "A glaringly obvious overestimation of a brand's importance in the world.  Also referred to as 'delusions of brandeur'"

That's how I feel about Starbucks this morning for my morning ritual.  And Nike for my running shoes at the gym.  And Paul Smith for my cool shirt I'm wearing.  And the Acme pen I'm writing with in my Moleskin journal.  Sorry ... I'm using too many brandelions.

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe North America
Author, The Experience Effect series
Professor, NYU


  1. Those are some top brands you’re using, Jim. =) You must be fond of high-quality products. I’m also a fan of good quality items that can make my everyday life easier. What’s good about them is they can serve their true purpose for a long period despite the cost they entail.

  2. Although honestly, top quality doesn't always mean top price. I'm one of those high low folks ... Gap t-shirt with Paul Smith jeans. Etro shirt with shoes from Target. I love the mix! Jim.