Tuesday, September 18


It's time for #EmmyExp - a little Twitter party I will host during The Emmy Awards on September 23rd!

Those of you who have joined my Twitter parties before know that we have a blast!  We participate in major pop culture events and comment on the marketing ... and well some other stuff too.

So coming up Sunday are the Emmy Awards ... a perfect event for us to start commenting.  There is sure to be a lot of marketing and a lot of dishing so please join in on the live tweeting.

I am so psyched to announce that I will have a co-host this time around ... Helayne Spivak, the new Director at the Brand Center of VCU (Virginia Commonwealth University).  Helayne is a whip ... a true creative with a mind for brands.  She's run some of the largest advertising creative departments on the planet and now she is bringing her branding and creative expertise to the next generation.  Now I know we will have a good time!

We will start at 6:30pm EST on Sunday 9/23/12 so that we can jump in on the red carpet action on E!, and then flip over to the telecast.  Jimmy Kimmel is the host, so that should bring a whole new layer to it all.

The hashtag on Twitter will be #EmmyExp.  We'll hang in for as long as we are having fun.


Just so you know, social engagement during these kinds of events on the rise.  We are not the only ones!  Here's a recap of the top 5 "social moments" as ranked recently by AdWeek so far for 2012:
- Grammy Awards
- BET Awards
- Opening Ceremony of the Olympics
- Academy Awards
- MTV Video Music Awards

Will the Emmys top the list?  Join us at #EmmyExp.

See you Sunday night at 6:30EST where Helayne and I will ask you, "What's your experience?"  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Professor, NYU


  1. Can't wait ... I'll be tweeting from Los Angeles!!

  2. Live from the Red Carpet - maybe you should be my on site commentator! Jim.