Friday, October 19

Bodyform Responds

Now this is a brand that makes some bold moves.  Bodyform - a feminine hygiene brand out of the UK that clearly has a personality and a POV, and a willingness to go out on a limb for its audience.

In direct response to an errant post from a male observer, the brand released this piece of advertising - much to the delight of its fan base and marketing admirers worldwide.

A great example of not only how a brand should be paying attention to consumer interactions in social media, but become a part of it towards a total brand experience.

Well done.  What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU

The post from Richard that started it all

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