Monday, October 29
Don't Be Afraid of Hats
The hottest thing in fashion these days, especially for men, isn't the scarf. It's the hat.
I love the look, but have never thought that I looked good in a hat. Sure, a backward baseball cap on a Saturday morning to hide bed head is one thing, but to wear a hat as a fashion item always intimidated me.
But I love the look ... so I've tried and tried but just couldn't bring myself to it.
Until I walked into a Goorin Brothers hat store when I was visiting San Francisco and the sales guy actually clued me into something. Everyone can look good in a hat, provided that it's the RIGHT hat. Ahhh.
Sure enough, he pointed me to the right direction for just the right hat and it worked. It was such a fun shopping experience, that I just had to walk out with one on my big 'ole head. Now I don't wear it all the time, but when it's appropriate and looks the part then I'm in a hat.
Now I'm not sure that this hat trend is here to stay, but go ahead and embrace it anyway. Have fun with the accessories of the moment and express a little personal style.
Try it! What's your experience? Jim.
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU