Monday, October 22

How To Tie A Scarf





I'm on this personal style kick lately, so I hope you are tracking along with me.  Personal style is a big part of your personal brand, so I take it pretty seriously.

Those of you who know me know that I love to wear scarves.  Outerwear scarves yes, but indoor scarves as well.  Light scarves, heavy scarves, big scarves, little scarves.  Spring, summer, winter ... and definitely the fall.  There's nothing like a scarf to add a little personal style to whatever you are wearing.

The key is to tie it correctly so that it looks like you know what you are doing yet not trying too hard either.  You want your personal style to look natural on you.

Here's a great little resource to learn how to tie a scarf a number of different ways so that you can change up the look ... or better yet make it work with the particular style of scarf, because there are many.  Just click here to learn nine different ways.

You can also watch this little ditty as well:


Remember not to overload though.  If you've got a lot of other stuff going on (like a wild graphic t-shirt, or a big belt, or colorful shoes), then skip the scarf.  One one or two (at most) gimmicks at a time!

I love the look, I really do.  I'm wearing one today, but part of the magic is in mixing it up ... don't wear one every day because then it just becomes a uniform!

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU

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