It needs no introduction, so I'll just let the video run.
"Unlock the 007 in you, indeed!"
The interesting thing to note here is that the brand is Coke Zero and the market is Europe. Coke Zero has a much clearer positioning in those markets, targeting men and not talking about diets. It's much more about taste and performance and, by the way, zero calories. Not a "diet" to be heard.
I love the innovation and the activation ... which spreads like wildfire.
Enjoy the movie ... with a Coke Zero. What's your experience? Jim.
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU