Wednesday, November 28

Anti-Aging Jeans

It's not secret that personal style is a big part of your personal brand.  And (sadly), as we get older personal style plays an even bigger role in how people perceive our "brand."

Now I've worked in skin care for most of my career, so I've studied a thing or two about anti-aging products.

But guys ... I've got an even more effective way to take 10 years off of your "look."


Clearly this is a personal pet peeve of mine, but older guys tend to wear their jeans too darn high above their waist. It's something I was personally guilty of as well, until a sales associate at a mens' store was brave enough to clue me in.  He literally grabbed the belt loops of my jeans and pulled them down about 3 inches and declared, "now you look so much younger!"  And he was right!

Low rise jeans make you look younger, they just do.

Now I'm not talking about the down around your butt look ... that has to be a very specific part of your "brand" if you are going to pull that off.  I am talking about not having them pulled up way above your waist, halfway across your stomach.  Pull 'em down to a more natural place ... you'll feel better and look better ... younger.

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU


  1. I think wearing them to far down the hips makes someone look fat, I use the term 'Hippy". It also confines your "Junk" and that can't be healthy either... I also think the empty flapping area on the butt looks like someone is not potty trained... I do agree to high is silly. Wearing them just below your natural waiste is is appropriate.

  2. Never a good idea to confine the junk. Jim.

  3. Jeans never die. The more you wear the better they get.