Thursday, November 1

Duracell Emergency Response

Thanks to Hurricane Sandy, this is my first blog post of the week.  As someone who posts everyday, I've been a fish out of water.  Then again, haven't we all.

So obviously for my first post-Sandy post, I have to give a nod to all the folks in the Northeast who have braved the storm so brilliantly.  Such devastation and such bravery, all at once.  Bravo.

And from a marketing standpoint, I have to give a nod to Duracell.  In what could easily have been seen as self-serving, the brand released a team of vehicles into the New York metropolitan area to hand out batteries and to give people a charging station for their cell phones.

Duracell Emergency Response (started in 2010)  is a brilliant display of  both being a member of the community while adding value to it at the same time ... yet still slipping in the brand's message.  Without a lick of feeling like self-promotion.  "Duracell, Power Forward."

Brilliant and valuable ... the best combination for marketing and consumer benefit there is.

Stay safe ... what's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU

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