Thanks to Hurricane Sandy, this is my first blog post of the week. As someone who posts everyday, I've been a fish out of water. Then again, haven't we all.
So obviously for my first post-Sandy post, I have to give a nod to all the folks in the Northeast who have braved the storm so brilliantly. Such devastation and such bravery, all at once. Bravo.
And from a marketing standpoint, I have to give a nod to Duracell. In what could easily have been seen as self-serving, the brand released a team of vehicles into the New York metropolitan area to hand out batteries and to give people a charging station for their cell phones.
Duracell Emergency Response (started in 2010) is a brilliant display of both being a member of the community while adding value to it at the same time ... yet still slipping in the brand's message. Without a lick of feeling like self-promotion. "Duracell, Power Forward."
Brilliant and valuable ... the best combination for marketing and consumer benefit there is.
Stay safe ... what's your experience? Jim.
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU