Friday, December 28
2012 Biggest Marketing Moments
There's no doubt that this was a big year in marketing: we saw consumers take control, we witnessed a big jump in stunts, and we saw social media take on deeper and deeper engagement.
Since it's the end of the year, I thought it would be fun to do a year-end countdown of what I consider to be the biggest marketing moments of the year. From 10 to 1, it's definitely been the year of the brand.
10 - Pinterest Interest: 2012 was the year of new social media sensation, Pinterest.
9 - The Olympics Best in Show: we can't talk about marketing this year without talking about The Olympics.
8 - Fifty Shades of Grey: the book sensation became a brand.
7 - Kraft Mac & Cheese and The Old Birds: the ultimate in giving consumers control ... of social media.
6 - The NYPD Brand: a tourist pic gave a big boost to the brand that is the NYPD.
5 - Bodyform Responds: the UK women's brand gives quite the response to a Facebook post.
4 - The JCP Experience: the brand had a year of ups and downs, that's for sure, as much of their new business model played out in social media.
3 - Revitalizing Brand UK: the country gets a branding make over, and I even witnessed some of it myself this year.
2 - The Fiscal Cliff: as we approached the end of the year, our favorite politicians and media personalities actually branded our government's inefficiency.
1 - The New Political Advertisement: An election year is always a big marketing year ... but this year we saw a lot of the drama go online.
So that's my take on this year's biggest marketing moments, what are yours? What's your experience? Jim.
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU