Friday, January 11

Golden Globes - #GGEXP

Awards season is upon us.  The Oscar nominations were announced this week and the Golden Globes are this coming Sunday ... the official launch of the season.

We all know that the Golden Globes are the most irreverent, and this year it seems to be reaching a whole new level.  The hosts Tina Fey (love her) and Amy Poehler (love her) are dishing it up before anything ever starts.  The teasers have been hysterical, and the social media posts even better.  But yesterday they hit an all time high by announcing a drinking game to be played during the broadcast.

You can read about it here.

Brilliant!  Turn the Globes into even more of a party and capitalize on what's already happening in pop culture ... tv show drinking games have become quite the rage, so why not embrace it and own it?

Bravo!  I mean Brava!

If you know me, then you know where I'll be ... on Twitter, doing my own kind of partying.  I'm hosting another pop culture Twitter party during The Golden Globes so that we can all comment on the marketing, and honestly anything else as well. 

It's at #GGExp, starting at 6:30pm EST on Sunday 1/13/13.  We'll start on the red carpet with E!, and move on to the ceremony from there.


Join us, with or without the alcohol part.  But be prepared to share ... What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU

No comments:

Post a Comment