Thursday, January 10

My Grandmother's Ravioli

I caught a new cooking show over the holiday break that really captured my interest.  It's on the Cooking Channel which it seems to play second fiddle to The Food Network, yet the programming is just as good.

What caught my interest is the fact that this show is based on an insight.  An insight!

My Grandmother's Ravioli.  Hosted by Mo Rocca, who I love. 

The premise is that Mo used to cook with his Grandmother all the time, but now she is no longer with him.  So he goes around and "borrows" other people's grandparents and they teach him new things in the kitchen.  Presumably, she made incredible ravioli so now Mo wants to see what other things grandparents make that are also equally incredible.  Generations teaching generations.

My favorite episode so far
BTW, brilliant that he included men and women ... right on trend with men and their domestic abilities, regardless of age.

The range of cooking activities and the kinds of people that Mo meets is mind-boggling, and so much fun.  He seems to genuinely enjoy the interactions, and the "grandparents" seem to love being with him.  Some get his sense of humor, and others not as much ... but they all love the experience of passing down their signature dishes.

Completely authentic, in a sea of cooking shows that sometimes feel inauthentic and are rarely based on an insight.  I've been using this show as inspiration for brainstorm meetings since the minute I saw it.

Have you seen it?  What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU


  1. I get this on so many levels, it's not even funny, as will all who grew up with a grandmother whose love was showered upon us through food. Countless hours spent at nonna's kitchen table, helping her seal ravioli edges shut with fork tines, or standing on a stool next to her at the sink as she tore basil leaves off the vine to make's pure emotion. And emotion sells. Brilliant, Mr. Rocca!

  2. Love your comment! Happy New Year! Jim.