Tuesday, January 29
Respect the Sense of Smell
In preparation, the organizers asked me to write a guest blog post, which I was very happy to do, on Jeff Esposito's blog.
It's all about respecting the sense of smell in our marketing and how fragrance should be a part of a brand's consumer experience.
You can give it a read here. Appreciate it.
What's your experience? Jim.
President, Cohn & Wolfe NA
Author, The Experience Effect series
PS - Join us for live tweets during the Super Bowl, all about the marketing, at #SBExp