Monday, March 11

Agency of the Year

My agency, Cohn & Wolfe, received one of the highest honors in the industry last week.  We were named "Large Agency of the Year" as well as "Overall Agency of the Year" at the PRWeek Awards.

To say that we are all thrilled is the understatement of the year.

As I said to my teams in our offices, this is a milestone moment.  We all work hard, year after year, and it often feels like it goes unnoticed.  In this business as much as any other.

Every once in awhile, though, you have a milestone moment that reminds you that it's all worth it.  I've been fortunate to have a few in my career, but really only a few.  That's why they are so precious and that's why we should take a moment to appreciate them.

This is a milestone moment that I will remember for the rest of my life ... because it represents teamwork.  It takes a village, an entire team of people, to run an agency and to service client needs.  It takes a team of researchers, strategists, writers, art directors, account executives, administrators, finance directors, operations people ... the list goes on and on ... to create, build, and defend brands.  Day in and day out.

That's what we do every day, and it's an amazing feeling to have your team singled out as the best in the industry.  I hope each and every team member is feeling the love.

It's a milestone moment for everyone at the agency ... whether we are new to the game, have a few years of experience, or have been doing this for our entire career ... it's a milestone moment to be treasured.

My sincere congratulations to the entire Cohn & Wolfe team and a sincere thank you to everyone in the industry with whom we work, co-create and share all of our great talents.

What's your experience?  Jim

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU

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