Thursday, March 21

My Entrepreneur Magazine Series

I'm a big believer that marketing is marketing, regardless of the brand, category, industry, or target market.  And certainly regardless of the size.

There's a bit of a tried and true approach, that can be modified and applied to a brand of any size.  This theory is the inspiration behind my second book, The Experience Effect for Small Business.

The folks at Entrepreneur Magazine asked me to share my thinking in a series of articles that will post online.  In the series, I will explore this notion, offering a step by step perspective on how small businesses can replicate the successes of the big brands.

The first installment debuted yesterday, and will run bi-monthly.  You can give it a read here.  Appreciate it.

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU

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