Wednesday, March 27

Too Late for March Madness?

We are certainly in the thick of the pop culture phenomenon of the season:  March Madness.   As a marketer, it's still not too late to jump into the game.

Here's an article I wrote for Entrepreneur ... give it a read!

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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