The second installment of my Entrepreneur series dropped yesterday, so I thought I'd post it here.
It's all about what it takes to be a brand .. the notion of "need" vs. "want."
You can read it here, if you are so inclined. It's a simple concept about branding, and I'd love to hear what you think.
What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur