Friday, April 5

Need vs. Want

The second installment of my Entrepreneur series dropped yesterday, so I thought I'd post it here.

It's all about what it takes to be a brand .. the notion of "need" vs. "want."

You can read it here, if you are so inclined.  It's a simple concept about branding, and I'd love to hear what you think.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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