Thursday, April 25

The Netflix Rebound

I say all the time that marketing is all about making good decisions and I have tremendous respect for brands that make consistently smart decisions over and over again ... and rebound from making an occasional bad one.

We were recently talking about Netflix in my class at NYU for this very reason.  Netflix is on a complete rebound, making good decision upon good decision after making quite the snafu that almost cost its brand not too long ago.  Respect.

The irony that we were reviewing the case study in class and next thing I know I get a call from PRWeek to comment on a story.  We were talking about how the brand is originating new content, posting marathon sessions, and of course now streaming video, which is exactly what the reporter was investigating.

I love when the classroom ties to reality, especially when it's about good marketing.

You can give the article a read here.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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