Friday, April 26

Totality and Tonality

I just finished one of my double weekend intensive courses at NYU and I'm also about to finish my grad-level class as well.  What a semester ... so much fun!

Both classes are all about brand building, with slightly different focuses and one a lot more thorough than the other.  But in both we talk about building the brand experience and specifically about the TOTALITY of that experience as well as the TONALITY of that experience.

In honor of my NYU students, I post this article I recently wrote for Entrepreneur about totality and tonality as it relates to brand marketing.  Click here.  Happy Spring Semester!

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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