Friday, May 24


Yesterday marked the 90th Anniversary of one of the most iconic of advertising agencies, Mad Men style, Y&R.  Y&R is a sister company of my agency, Cohn & Wolfe, so I am particularly proud.

The agency did quite a cool "event" to celebrate the occasion by posing the question #advertisingis via Twitter hashtag and asking folks to give their answer.  Fun.

Even more fun is that each tweet got compiled into a massive collage which then got broadcast onto Times Square.  Not bad in celebration of an agency's anniversary!

The responses have been fun too.  Ranging from snarky little comments (it is Twitter after all) to light hearted memories to inspirational thoughts on the industry and the creative process.  It's a fascinating way for an agency to promote itself, by engaging in a dialogue that appeals to industry professionals as well as to consumers for that matter.  There are not a lot of agency "brands" that could do that, but the iconic Y&R certainly can.

Great fun.  Give it a follow and add your comments too!

What's your experience ... or better said #advertisingis?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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