Monday, May 20


What in the world is going on with bacon these days?  There's nothing hotter.

Bacon Margaritas.  Bacon Cotton Candy.  Bacon Cupcakes.  Bacon Apple Pie.  Bacon Soda.  Bacon Vodka.  My client, Sonic, just introduced a Peanut Butter and Bacon Shake.  I even saw Bacon Roses ... a bouquet of bacon slices rolled up to look like a dozen roses.  Oscar Mayer' just came out with a new Bacon Hot Dog which actually doesn't feel like it's that much of a stretch!  But I did recently buy a Dark Chocolate Bar flavored with Bacon from Vosges.  Strange, but it was amazingly delicious ... I couldn't believe it.

There are bacon cookbooks, bacon fan clubs, and bacon societies.  There's even a website called BaconToday. com and they sell t-shirts that say "Team Bacon" and "You Had Me At Bacon."  Let's not forget where, gosh, you can learn everything and anything about what to do with bacon.  It's a bacon bonanza.

Don't get me wrong, I'm a bacon fan.  But it's still a bit of a surprise that it's popularity is surging.  Not because I'm not a lover but more because it's not like it's anything new.  Although I do have to say that Bacon Dental Floss is new to me!

Anyone know why?  What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur 

P.S. - what's next?  Bacon Greek Yogurt?!?


  1. Let us join the party, too!


  2. For the love of bacon .... Jim.