Friday, May 3

Brands With A Voice

We are in the midst of a revolution of sorts in marketing ... brands stating their opinions on socio-political issues.  It appears to be a huge shift in how we think about engaging with our consumers.

Here's an article I wrote on the topic for MediaPost.  Click here if you'd like to read it.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur