Wednesday, May 15

Child Abuse's Two Faces

There's an incredible organization in Spain called ANAR who is fighting child abuse in a very creative way.

The company just launched a new transit advertising campaign showing two faces of child abuse ... one from an adult's pov and one from that of a child.

As an adult, you can see the face of a young child with messaging geared towards adults to get them to understand child abuse.  But if you are in fact a young child who is much shorter, you see a very different ad from that vantage point.  This view shows a young child who has been obviously abused, with messaging on where to call if you need help.  Where a child who is being abused should call for help!

It's a very creative use of lenticular printing, and a very creative messaging approach. 

The cool part is that neither party knows that the other party is viewing a different message.  Clever indeed, and let's hope effective.  Ironic because often adults don't know that it's happening and children are afraid to tell adults.   I guess that's the point.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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