How far is too far when it comes to using touchpoints?
I say all the time that almost anything can be a touchpoint, almost anything at all. And I've seen many in my day, including some that are pretty out there. Like the mesh "screen" inside a men's urinal. Oh boy. Literally.
Or the hanger that comes from your dry cleaning. That one makes sense.
My fascination with unusual touchpoints dates way back, I have to say, to the first time I saw a Calvin Klein ad on the side of a popcorn bag at the movie theater ... advertising a fragrance. I thought to myself, "how smart!" Indeed.
But even I'm not sure about this one ... Dairy Queen is offering this year's graduating class a down-loadable ad that can be printed and applied to the top of the graduation cap. It's for Dairy Queen's Orange Julius brand and offers up the phrase, "Orange you glad I graduated?" Actually, kind of cute!
I'm not sure how much traction this will get, but I thought it worth mentioning. Worth downloading?
What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur