Wednesday, May 29

Tracking Your Competition

While we all have the best of intentions, many pretty basic duties of a marketing manager often fall by the wayside.  There just isn't enough time in the day to get to all of the priorities.

Which is why I believe a gentle reminder of some of the fundamentals is okay every now and then ... whether you are operating a big brand and this all comes second nature or you are a small business owner and none of this is obvious.

Here's the 5th in my Entrepreneur series about building the brand experience.  This one is about tracking your competition ... a marketing must-do.  Hope you enjoy it and learn again from one of the basics.  You can click right here!

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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