While we all have the best of intentions, many pretty basic duties of a marketing manager often fall by the wayside. There just isn't enough time in the day to get to all of the priorities.
Which is why I believe a gentle reminder of some of the fundamentals is okay every now and then ... whether you are operating a big brand and this all comes second nature or you are a small business owner and none of this is obvious.
Here's the 5th in my Entrepreneur series about building the brand experience. This one is about tracking your competition ... a marketing must-do. Hope you enjoy it and learn again from one of the basics. You can click right here!
What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur