Tuesday, May 7

When Your Brand Gets Trashed

Social media has given consumers a voice and a choice ... they can embrace your brand or when they feel like it they can also trash it.  As a brand, though, what do you do when consumer comments run out of control?

Here's my take on the subject, in an article I wrote for Entrepreneur.  It gathers inspiration from amazon's banana slicer and McDonald's #UnwrapWhatsFresh.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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