This week I wrote a piece for Entrepreneur about the brand Paula Deen "situation." There's a lot to be learned ... you can read it by clicking here.
To say she's been in the news lately would be an understatement, but I'm not looking at this from a gossip perspective. Who she is as a person is not something I am commenting on. I'm looking at Paula Deen the brand.
CNBC wrote a piece about the brand's ability to bounce back, and I contributed some thinking there as well. You can read that piece by clicking here.
Would love to hear your thoughts. Can brand Paula Deen bounce back?
What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur