I love when a brand has a sense of humor, can poke fun at itself, and isn't afraid to confront an issue ... just like the people I like as well!
Which is exactly how Lululemon is tackling the controversy over its CEO suddenly stepping down, after a not so great year including having to deal with yoga pants that went see-through when you bend over. Not so good in yoga land!
The company has an open call for anyone interested in filling the CEO job ... and is posting it on social media and even in their stores. I walked by one the other day and there was a huge sign in the window that said "CEO Wanted, Apply Within."
Very cool way to handle the situation and to open it up to the community to comment on it. The folks there clearly understand that people are going to be talking about it anyway, so the brand might as well be a part of it. If not actually sparking it.
Good way to handle a "crisis?" What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur