Friday, June 21

Summer Blockbuster Movies





If you know me, then you know I'm a big believer that marketing is a spectator sport.  And there's no better time to get marketing inspiration than during the Summer Blockbuster Movie season.  The brands and the movies are on warp speed, spending big time to get our attention.


Here's an article I wrote for Entrepreneur about what we can learn from the season.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur

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