Monday, July 29

Cheerios Follow Up



A few weeks ago, I wrote a post about the new Oreos campaign featuring a mixed race family - something that in my mind is simply the brand reflecting our culture.  A social media firestorm ensued, much to our collective dismay.

The brand, none the less, stayed true to its messaging:  this is a Cheerios family.

Well evidently an independent group called The Fine Brothers sought out to see how children would react to the advertising and the social media commentary.  They apparently have done this type of thing before, with their "brand" Kids React, although it looks like this was a bit more serious of a topic.


They filmed some kids' reactions to the Cheerios spot on video for the world to see.  




Thankfully, the up and coming generations truly are as color blind as I wish we all were.  Not only did they not see an issue, they didn't understand what the issue could possible be.

I'm sure the brand (and most others) were very happy with the comment, "But everyone has a heart!"


There you go - the brand truly is just reflecting our culture.  No political statement or agenda attached.  Thankfully.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

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