Friday, July 19

Two Word Combos

There seems to be a whole new vernacular happening on the streets ...  words that I've never heard before yet sound so familiar.

Turns out we are in the midst of a storm of portmanteaus -- words that are a combination of two words.  I reported on one not too long ago, flawsome, meaning that our flaws are what makes us awesome!  Frenemy has been around for years ... a friend you not so secretly hate.  Or is that the other way around?

All I've been hearing about lately is the Cronut - the new food craze/treat that is half croissant and half donut.  Sounds .... heavy.

Or plessure - the pressure of a deadline with the pleasure of being able to make it.

A bunch of my friends are obsessed with the new SciFi show called Sharknado - all about a tornado that tosses sharks out of the sea and onto land.  Sorry, I can't make this stuff up.

We all know the bromance - two straight guys who become best friends, brothers in romance.

There are so many, it's hard to keep up.  And although this doesn't technically fit the category, I am obsessed with the term selfie.  When you hold your smart phone or camera out in front of you and take a picture of yourself.  Love it.

Know of any others?  What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post


  1. I chuckled reading this post for a few reasons: 1). I never knew that the word "cankles," (calf and ankles combined) was an example of an actual linguistic term called portmanteaus. So, thank you for teaching me something new, and 2).Since joining IG, I've been against following the trend and resisting use of the word "selfie." LOL It is catchy but I don't want to succumb to it but may just give in soon.

    Never heard of cronut but now I want one!

    Here's a recent piece on twitter portmanteaus words.

  2. I read this post last week after our class and was very intrigued about the cronut. Never heard about it again until last night it came up as a hype topic of conversation at a dinner with friends. Apparently people stand in line for 6 hours waiting for the original cronuts - CRAZY! And others believe it will be the new cupcake. As a response, another bakery started selling the "donsant" (donnut-croissant), same product, different name, targeting those who are curious but not willing to wait in line. There is always a breach in the marketplace!