Tuesday, July 23

Univision #1



In an unbelievable sign of the times, those of us in marketing and media got a game-changing piece of news this week regarding television programming.


For the first time ever, Univision (the Latin/Hispanic television network) was the #1 network for viewership ... beating out the likes of NBC, CBS, ABC, and FOX.

Now that's a wow.  I remember the day, back when I was in marketing at J&J, when we first used to talk about the emerging Hispanic market (and it's beena topic ever since).  Not so emerging anymore!

An unprecedented development, something most would have never fully predicted so soon.  Although truthfully, none of us should be surprised given the changes in the makeup of our society as well as the continual evolution of what entertainment we consume.  And the sports!

Now I am sure that there are many people who could and will cut the data differently to tell a different story ... but either way this is quite a moment in our collective history.

Personally, I love it.  It adds a layer of excitement to our industry, and a proof point that we are always changing.  And should put the other "regular" networks on notice for how they should be thinking about changing and improving their programming.  From entertainment to news to sports.

As Univision so perfectly stated, "Numero Uno is the new Number One."

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

5 comments:

  1. Hi Jim,
    Of course I had to comment on this blog :). You are correct about the Hispanic market growing, this is a sign that we are no longer a "small" market but rather a huge opportunity. This marks history indeed and I am very proud to work for such an amazing company where hard works pays off :). See you in class!

    Adriana Cardona

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  2. You inspired me to write it, Adriana! Congratulations to you and to all of your co-workers at Univision. It's quite a moment! Jim.

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  3. I was very surprised (and excited!) to learn this fact because as a Latina who worked in TV, I don’t find our sector to be very well represented in the industry--I was the only Hispanic woman at the talk show where I worked. Hopefully this development will influence all networks across the board—not solely the Spanish-language ones—to better represent the Latino community. Perhaps ABC will go for a Latina to fill the vacant spot at The View?

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  4. That would make a lot of sense! I have a feeling that the once core networks now have a new sense of competition. Jim.

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