Thursday, July 18

Wendy's New Logo

Not sure why, but changes to a brand's logo often seems to stir up buzz.  We seem to be fascinated by brand logos.  I know I am, but it always surprises me when the consuming public comments feverishly on a logo.

We've gone through it with Gap and Starbucks, and now there's some buzz (of a different kind) around the new Wendy's logo.

The commentary on this logo change is less about liking or disliking, but more around a subliminal message that many are seeing in the details.

You can take a look at it here

Evidently, many folks see the word "MOM" in the ruffles of the shirt in the logo.  Me?  In a million years I wouldn't have noticed, but if you are looking (looking real hard) then I guess you can see it.

The brand maintains that it is unintentional, and I would bet that's the case.  But it's still fun speculating!

What do you think?  What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

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