Tuesday, August 20

How to Rule Back-to-School

Back-to-school is the second biggest retail promotional window of the year, second only to the December holidays.

Here's an article I wrote for Entrepreneur that talks about how almost any brand can get in on the action, even if you don't sell back-to-school supplies.  You can read it here.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

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