Wednesday, August 14

The Rise of the Stunt

Whether it's from Jell-O or The Game of Thrones, we've seen the stunt come back big time in our marketing playbook.

Here's an article I wrote for Entrepreneur, about how all marketers can learn to do a stunt of their own, big or small.  Hope you like it.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

No comments:

Post a Comment