Thursday, August 8

The Touchpoint Map

(gosh this is going to sound "old") ... With the changing media landscape, we all have to look at "media planning" differently.  The various forms of media are all blurring, intersecting, and overlapping so no longer can we think about it in "dayparts."  (those of you old enough will remember that!)

Here's an article I wrote for Entrepreneur, part of my ongoing series about building the brand experience.  In it I mention the "touchpoint map" which is a great way to think about today's media plan.

I also recently did a Google Hangout for Entrepreneur where I speak to the same examples referenced in my article.

Give them a look if you are up to it!

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

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