Tuesday, September 24

Becoming a Cultural Icon

I find the recent debate about "bearing arms" at Starbucks to be quite fascinating, from a marketing perspective.  Not that I want to enter the debate and not that I really think it has much to do with Starbucks, actually.  But it is about the role that Starbucks, and other mega-brands, play in our society.  We can't deny the societal impact of branding.

Here's a Huffington Post blog that I wrote on the topic.  Not so much on the gun control part, but more on how some brands become cultural icons.

Let me know what you think ... what's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

PS - My new book on personal branding is out!  The Personal Experience Effect!

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