Monday, September 30

Branding Yourself for a Happier Life

I'm enjoying the launch of my new book, The Personal Experience Effect. My goal is to take big brand theory and apply it to everyday life.  My hypothesis is that if we think of ourselves as brands, and do proper brand marketing, then we have a better chance of being happy and prosperous.

Entrepreneur Magazine is helping me launch the book with a weekly series of articles that examines the personal branding process.  I'm into the second week!  You can click here to read it if you are so inclined!

Do let me know what you think.  What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

PS - If you are interested, you can check out my new book here.