I've written a lot recently on the new male consumer. Men are no longer the stereotypical versions of prior generations, and this beer commercials shows that the brand is no longer a stereotypical version of prior brands either.
There are no bikinis, no dogs, no beaches, no parties ... just men being men. Today's men. Bravo!
I don't see evidence that this is part of an integrated campaign, which would be a miss, but I may just not have seen it yet. Maybe there's more to come given the positive response to this campaign. It's a huge opportunity for the brand.
What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post
PS - My new book on personal branding launches next week. Take a look at my new website to learn more about it! Thanks!