My daughter sent me a link on Facebook for a new product that she said, "you just have to check out."
Poo-Pourri. It had the smacking of a spoof, and in fact if it had been April Fool's Day then I would have been convinced it was a joke.
But oh no, it's very much real. It's a spray you use on the toilet right before you use it, to avoid all the stinky odors and the embarrassment that can come along with a good old fashioned poop, or "poo" as they say.
Poo-Pourri. Even the creative looks like it could be a joke, but it's very purposefully done. I guess the tonality helps to tackle a sensitive topic with ease.
The best part ... there's a line extension that is "styled and scented" for men. Trap a Crap. I kid you not. Love the segmentation!
You can't make this s#@t up. What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post
PS - My new book on personal branding launches this week! Click here to check it out!