Thursday, September 5

The Esquire Channel

Fall TV season is upon us, and there's no shortage of new programming.  Including a new venture between NBC and Esquire Magazine ... a new network targeting men.

Hmmm.  Old school or a sign of the times?  You be the judge!  You can read my take via Huffington Post by clicking here.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

2 comments:

  1. Hey Jim - Great post on Huffington Post today! You couldn't be more 'right on'. Man are increasingly becoming the consumers, bloggers, and equals to their female counterparts. Men have a lot of purchasing power and want to look good, feel good, even smell good too! Loved this line too: "I believe it's not only in style and in touch, but a wave of the future in brand marketing." Great work as always Jim!

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