Thursday, September 19

The Personal Experience Effect


Four years in the making, almost to the day, I'm releasing my third book in the The Experience Effect series.  The first was all about big brands, the second one examined small business marketing, and now the third one takes big brand theory and applies it to personal life.

The Personal Experience Effect.

The inspiration came as I was writing my first book during the recent economic collapse.  As many of us were forced to reinvent ourselves, it struck me that thinking like a brand would help the process and perhaps get us all to a better place.

I couldn't be more thrilled.  To kick off the book launch, I'm starting a new column over at Entrepreneur.com and it will be called "Branding a Better You."  Week by week I will examine the principles of personal branding that I cover in my new book.  It should be fun.

Here's the first in the series, hope you like it.

What's your experience?  Or should I say ... "Love Your Brand!"  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post


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