I'm running a column at Entrepreneur featuring content from my new book about personal branding.
This week's topic is about creating a personal positioning statement and an elevator pitch. I believe that it's one of the greatest things you can do to give guidance to the decisions you face in life (not to get too too carried away).
Give it a read here if you'd like.
What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post