Entrepreneur may leave people scratching their heads.
Can a person really have a target audience?
Sure! If you know what you want to achieve in life, then you absolutely should know who your target audience is, just like the big brands do.
I know it's not the way we normally talk about it, but if you really think about it then it kinda makes sense. Take a peek at the argument over at Entrepreneur.com.
What's your experience? Jim.
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post
PS - If you want to read more about personal branding, then check out my new book The Personal Experience Effect .. targeting is just one of the chapters!