Friday, October 18

Your Personal Target Audience

This week's article in my series on personal branding at Entrepreneur may leave people scratching their heads.

Can a person really have a target audience?

Sure!  If you know what you want to achieve in life, then you absolutely should know who your target audience is, just like the big brands do.

I know it's not the way we normally talk about it, but if you really think about it then it kinda makes sense.  Take a peek at the argument over at

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post

PS - If you want to read more about personal branding, then check out my new book The Personal Experience Effect .. targeting is just one of the chapters!

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